In celebration of the 40th Annual Crystal Awards, AMA Houston presents this virtual academy to help marketers submit their work with greater confidence and clarity.

Featuring a panel of former Crystal Award winners, this session provides guidance for building a strong, competitive entry. Speakers will walk through the Crystal Awards process from start to finish, offering practical insight into how to frame strategy, results, and storytelling in a way that reflects both the work and the marketer behind it.

The goal is simple: reduce uncertainty, raise the quality of submissions, and help our community better showcase the strong work being done across Houston.

Get insider tips on:
• Storytelling: How to write a clear, compelling entry
• Impactful Results: Selecting the metrics, KPIs, and data that matter most
• Strategy: Choosing the right Crystal Award category and project
• Creativity: Making your storyboard stand out
• Judging Perspective: Understanding what judges are looking for
• The Value of Submitting: Why entering your work each year matters
…and more!